Read our article Adwords management – outsourced service or self manage? Google Advertising cost protection See info on our managed Google Ad services including prices. It is often most cost productive to get an expert to set up and manage your AdWords campaign activity. The AdWords platform is feature rich and sophisticated and regularly being further enhanced. AdWords is not an ideal medium for cross and or substitute selling. To be cost efficient its best to target only the most relevant keywords which match closely to the products and services being provided and only to searchers in those regions that are geographically relevant. If your budget setting is too low, then the keywords may not fire as in some cases $5 might only get you 1 – 3 clicks per day. Ideally the minimum budget level would start at $5 per day or even $10 per day.
You can set your daily budget as low as $1 per day. This means that your ads stop showing when your daily budget has been reached and they wont start showing again until the next day.
Your AdWords advertising costs are managed by setting a daily budget level. Websites need to be user friendly and convey your offering in a simple and clear manner. It's worth pointing out that the website is also a factor that impacts your ROI with Google advertising. For our NZ customers we find that this form of advertising generates leads at the lowest cost per lead than other alternative advertising options and at good volumes of enquiries. For most businesses, Google Ads targeted and managed optimally will deliver an attractive return on investment.
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